/* =========================================================
   TOKENS
========================================================= */
:root{
  --paper: #FAF9F6;
  --paper-dim: #F1EFE9;
  --ink: #15130F;
  --ink-soft: #57534A;
  --line: rgba(21,19,15,0.14);
  --red: #D8321F;
  --red-deep: #A6220F;
  --dark: #171310;
  --dark-2: #241B16;

  --display: "Be Vietnam Pro", "Inter", sans-serif;
  --body: "Inter", "Be Vietnam Pro", sans-serif;

  --max: 1400px;
  --gutter: clamp(20px, 4vw, 64px);
}

*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-weight:400;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul{ margin:0; padding:0; list-style:none; }
h1,h2,h3,h4{ margin:0; font-family:var(--display); font-weight:800; letter-spacing:-0.01em; }
p{ margin:0; }

::selection{ background:var(--red); color:var(--paper); }

@media (prefers-reduced-motion: reduce){
  *{ animation-duration:0.01ms !important; transition-duration:0.01ms !important; scroll-behavior:auto !important; }
}

.section-head{
  max-width:var(--max);
  margin:0 auto;
  padding:0 var(--gutter);
  display:flex;
  flex-wrap:wrap;
  align-items:flex-end;
  justify-content:space-between;
  gap:24px;
  margin-bottom:48px;
}
.section-head h2{
  font-size:clamp(40px, 7vw, 84px);
  line-height:1.08;
  padding-top:0.12em;
  text-transform:uppercase;
}
.section-head p{
  max-width:320px;
  color:var(--ink-soft);
  font-size:15px;
  padding-bottom:10px;
}
.section-head--light h2, .section-head--light p{ color:var(--paper); }

/* =========================================================
   NAV
========================================================= */
.nav{
  position:sticky; top:0; z-index:60;
  display:flex; align-items:center; justify-content:space-between;
  padding:20px var(--gutter);
  background:rgba(250,249,246,0.86);
  backdrop-filter:blur(10px);
  border-bottom:1px solid transparent;
  transition:padding .3s ease, border-color .3s ease, background .3s ease;
}
.nav.is-compact{
  padding:12px var(--gutter);
  border-color:var(--line);
}
.nav__mark{
  font-family:var(--display); font-weight:800; font-size:15px; letter-spacing:0.02em;
}
.nav__links{ display:flex; gap:32px; }
.nav__links a{ font-size:14px; color:var(--ink-soft); transition:color .2s; }
.nav__links a:hover{ color:var(--ink); }
.nav__cv{
  font-size:13px; font-weight:600; padding:10px 18px;
  border:1px solid var(--ink); border-radius:999px;
  transition:background .2s, color .2s;
}
.nav__cv:hover{ background:var(--ink); color:var(--paper); }
.nav__burger{ display:none; background:none; border:none; cursor:pointer; flex-direction:column; gap:5px; padding:6px; }
.nav__burger span{ width:22px; height:2px; background:var(--ink); display:block; }

.mobile-menu{
  position:fixed; top:0; right:0; bottom:0; left:0; z-index:70; background:var(--dark);
  display:flex; flex-direction:column; align-items:center; justify-content:center; gap:28px;
  transform:translateY(-100%); transition:transform .35s ease;
}
.mobile-menu.is-open{ transform:translateY(0); }
.mobile-menu a{ color:var(--paper); font-family:var(--display); font-size:26px; text-transform:uppercase; }

@media (max-width:860px){
  .nav__links, .nav__cv{ display:none; }
  .nav__burger{ display:flex; }
}

/* =========================================================
   HERO
========================================================= */
.hero{
  min-height:92vh;
  display:grid;
  grid-template-columns:1fr 1fr;
  align-items:center;
  padding:0 var(--gutter);
  gap:40px;
  position:relative;
}
.hero__eyebrow{
  font-size:13px; color:var(--ink-soft); margin-bottom:18px;
}
.hero__name{
  font-size:clamp(56px, 10vw, 132px);
  line-height:1.05;
  padding-top:0.1em;
  text-transform:uppercase;
}
.hero__line{
  margin-top:22px; font-size:19px; max-width:420px; color:var(--ink-soft);
}
.hero__cta{
  display:inline-flex; align-items:center; gap:10px;
  margin-top:40px; font-weight:600; font-size:15px;
  padding-bottom:4px; border-bottom:2px solid var(--ink);
}
.hero__cta span{ transition:transform .25s; }
.hero__cta:hover span{ transform:translateY(4px); }

.hero__collage{ position:relative; height:600px; }
.hc{
  position:absolute; object-fit:cover; border-radius:4px;
  box-shadow:0 20px 40px rgba(20,15,10,0.18);
}
.hc--portrait{ width:52%; height:62%; top:0; right:6%; z-index:3; }
.hc--a{ width:36%; height:34%; top:6%; left:0; z-index:2; }
.hc--b{ width:34%; height:30%; bottom:14%; left:6%; z-index:4; }
.hc--c{ width:30%; height:26%; bottom:0; right:20%; z-index:2; }
.hc--d{ width:26%; height:24%; top:46%; right:0; z-index:5; }

@media (max-width:960px){
  .hero{ grid-template-columns:1fr; padding-top:110px; min-height:auto; }
  .hero__collage{ height:360px; margin-top:20px; }
}

/* =========================================================
   WORK / FILTERS / GRID
========================================================= */
.work{ padding:120px 0 100px; }
.filters{
  max-width:var(--max); margin:0 auto 56px; padding:0 var(--gutter);
  display:flex; flex-wrap:wrap; gap:10px;
}
.filter-btn{
  font-family:var(--body); font-size:13px; font-weight:600;
  padding:9px 16px; border:1px solid var(--line); border-radius:999px;
  background:transparent; cursor:pointer; color:var(--ink-soft);
  transition:all .2s;
}
.filter-btn:hover{ border-color:var(--ink); color:var(--ink); }
.filter-btn.is-active{ background:var(--ink); color:var(--paper); border-color:var(--ink); }

.work-grid{
  max-width:var(--max); margin:0 auto; padding:0 var(--gutter);
  display:grid; grid-template-columns:repeat(2,1fr); gap:64px 40px;
}
.work-card{ cursor:pointer; }
.work-card:nth-child(3n+2){ margin-top:80px; }
.work-card__frame{
  position:relative; overflow:hidden; border-radius:6px; aspect-ratio:4/5;
  background:var(--paper-dim);
}
.work-card__frame img{
  width:100%; height:100%; object-fit:cover;
  transition:transform .6s cubic-bezier(.16,1,.3,1);
}
.work-card:hover .work-card__frame img{ transform:scale(1.06); }
.work-card__hover{
  position:absolute; top:0; right:0; bottom:0; left:0; display:flex; align-items:flex-end; padding:22px;
  background:linear-gradient(180deg, rgba(0,0,0,0) 55%, rgba(10,8,6,0.65) 100%);
  opacity:0; transition:opacity .3s;
}
.work-card:hover .work-card__hover{ opacity:1; }
.work-card__hover span{ color:#fff; font-weight:600; font-size:14px; display:flex; align-items:center; gap:8px; }
.work-card__meta{ margin-top:18px; display:flex; justify-content:space-between; align-items:baseline; }
.work-card__meta h3{ font-size:21px; text-transform:uppercase; }
.work-card__meta small{ color:var(--ink-soft); font-size:13px; }
.work-card__tags{ color:var(--ink-soft); font-size:13px; margin-top:4px; }

@media (max-width:760px){
  .work-grid{ grid-template-columns:1fr; gap:56px; }
  .work-card:nth-child(3n+2){ margin-top:0; }
}

/* =========================================================
   CAMPAIGNS
========================================================= */
.campaigns{ background:var(--dark); color:var(--paper); padding:120px 0; }
.campaign{
  max-width:var(--max); margin:0 auto 120px; padding:0 var(--gutter);
}
.campaign:last-child{ margin-bottom:0; }
.campaign__tag{
  font-size:12px; font-weight:700; letter-spacing:0.08em; color:var(--red);
}
.campaign__meta h3{ font-size:clamp(24px,3vw,34px); margin-top:14px; margin-bottom:10px; color:var(--paper); text-transform:none; }
.campaign__meta p{ color:rgba(250,249,246,0.72); font-size:16px; max-width:640px; margin-bottom:20px; }
.campaign__meta ul{ display:flex; flex-direction:column; gap:8px; margin-bottom:20px; }
.campaign__meta li{ color:rgba(250,249,246,0.72); font-size:15px; padding-left:18px; position:relative; }
.campaign__meta li::before{ content:"—"; position:absolute; left:0; color:var(--red); }

.funnel{
  display:grid; grid-template-columns:repeat(4,1fr); gap:20px; margin-top:48px;
}
.funnel__stage{
  border-top:2px solid rgba(250,249,246,0.2); padding-top:16px;
}
.funnel__num{ font-family:var(--display); font-size:13px; color:var(--red); }
.funnel__stage h4{ text-transform:uppercase; font-size:17px; margin-top:6px; color:var(--paper); }
.funnel__stage p{ color:rgba(250,249,246,0.6); font-size:13px; margin:6px 0 14px; }
.funnel__stage img{ border-radius:4px; aspect-ratio:1/1; object-fit:cover; }
.funnel__axis{
  display:flex; justify-content:space-between; margin-top:20px;
  font-size:12px; letter-spacing:0.06em; color:rgba(250,249,246,0.5); text-transform:uppercase;
}

.campaign--meta{ display:grid; grid-template-columns:1.1fr 0.9fr; gap:56px; align-items:start; }
.campaign__media img{ border-radius:6px; }
.campaign__media-row{ display:grid; grid-template-columns:1fr 1fr; gap:14px; margin-top:14px; }
.campaign__media-row img{ aspect-ratio:1/1; object-fit:cover; }

@media (max-width:900px){
  .funnel{ grid-template-columns:1fr 1fr; }
  .campaign--meta{ grid-template-columns:1fr; }
  .campaign--meta .campaign__media{ order:2; }
}

/* =========================================================
   ACHIEVEMENTS
========================================================= */
.achievements{ padding:120px 0; }
.achievements-grid{
  max-width:var(--max); margin:0 auto; padding:0 var(--gutter);
  display:grid; grid-template-columns:repeat(3,1fr); gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.ach-item{
  background:var(--paper); padding:48px 32px;
}
.ach-item strong{
  display:block; font-family:var(--display); font-size:clamp(36px,4vw,54px);
  color:var(--red); line-height:1;
}
.ach-item span{ display:block; margin-top:14px; font-size:14px; color:var(--ink-soft); max-width:220px; }

@media (max-width:760px){
  .achievements-grid{ grid-template-columns:1fr 1fr; }
}

/* =========================================================
   THE WALL
========================================================= */
.wall{ background:var(--dark-2); padding:120px 0; }
.wall-grid{
  max-width:1600px; margin:0 auto; padding:0 var(--gutter);
  columns:5 220px; column-gap:14px;
}
.wall-grid img{
  width:100%; margin-bottom:14px; border-radius:4px; break-inside:avoid;
  cursor:pointer; transition:opacity .25s;
}
.wall-grid img:hover{ opacity:0.82; }

@media (max-width:760px){
  .wall-grid{ columns:2 150px; }
}

/* =========================================================
   GROWTH
========================================================= */
.growth{ padding:120px 0; }
.growth-body{
  max-width:var(--max); margin:0 auto; padding:0 var(--gutter);
  display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center;
}
.growth-media img{ border-radius:6px; }
.growth-text p{ font-size:17px; color:var(--ink-soft); margin-bottom:18px; }
.growth-text strong{ color:var(--ink); }

@media (max-width:860px){
  .growth-body{ grid-template-columns:1fr; }
}

/* =========================================================
   EXPERIENCE TIMELINE
========================================================= */
.experience{ background:var(--dark); color:var(--paper); padding:120px 0; }
.timeline{
  max-width:var(--max); margin:0 auto; padding:0 var(--gutter);
  border-top:1px solid rgba(250,249,246,0.16);
}
.tl-row{
  display:grid; grid-template-columns:110px 1fr; gap:32px;
  padding:32px 0; border-bottom:1px solid rgba(250,249,246,0.16);
}
.tl-year{ font-family:var(--display); font-size:20px; color:var(--red); }
.tl-role h4{ color:var(--paper); font-size:20px; text-transform:none; }
.tl-role p.company{ color:rgba(250,249,246,0.6); font-style:italic; margin:4px 0 12px; font-family:var(--body); }
.tl-role ul{ display:flex; flex-direction:column; gap:6px; }
.tl-role li{ color:rgba(250,249,246,0.72); font-size:14px; padding-left:16px; position:relative; }
.tl-role li::before{ content:"—"; position:absolute; left:0; color:var(--red); }

@media (max-width:600px){
  .tl-row{ grid-template-columns:1fr; gap:8px; }
}

/* =========================================================
   ABOUT
========================================================= */
.about{ padding:120px 0; }
.about-grid{
  max-width:var(--max); margin:0 auto; padding:0 var(--gutter);
  display:grid; grid-template-columns:0.8fr 1.2fr; gap:64px; align-items:center;
}
.about-photo img{ border-radius:6px; }
.about-eyebrow{ font-size:13px; color:var(--red); font-weight:600; margin-bottom:14px; }
.about-text h2{ font-size:clamp(32px,4vw,48px); }
.about-role{ color:var(--ink-soft); margin:10px 0 24px; font-size:16px; }
.about-body{ font-size:17px; margin-bottom:14px; }
.about-cross{ font-family:var(--display); font-size:clamp(20px,2.4vw,28px); margin-bottom:32px; }
.about-cross span{ color:var(--red); margin:0 6px; }
.about-facts li{ padding:10px 0; border-top:1px solid var(--line); font-size:14px; color:var(--ink-soft); }

@media (max-width:860px){
  .about-grid{ grid-template-columns:1fr; }
}

/* =========================================================
   CONTACT
========================================================= */
.contact{
  padding:160px var(--gutter) 120px; text-align:center; background:var(--paper-dim);
}
.contact h2{
  font-size:clamp(40px,7vw,84px); line-height:1.1; padding-top:0.1em; text-transform:uppercase;
}
.contact-cta{ margin-top:18px; font-size:16px; letter-spacing:0.06em; color:var(--ink-soft); }
.contact-email{
  display:inline-block; margin-top:36px; font-family:var(--display);
  font-size:clamp(20px,3vw,30px); border-bottom:3px solid var(--red); padding-bottom:6px;
}

.footer{
  display:flex; justify-content:space-between; align-items:center;
  padding:28px var(--gutter); font-size:13px; color:var(--ink-soft);
}

/* =========================================================
   LIGHTBOX
========================================================= */
.lightbox{
  position:fixed; top:0; right:0; bottom:0; left:0; background:rgba(10,8,6,0.96); z-index:100;
  display:none; align-items:center; justify-content:center;
}
.lightbox.is-open{ display:flex; }
.lightbox__stage{ max-width:88vw; max-height:82vh; display:flex; flex-direction:column; align-items:center; gap:16px; }
.lightbox__stage img{ max-width:88vw; max-height:76vh; object-fit:contain; border-radius:4px; }
.lightbox__caption{ color:rgba(250,249,246,0.7); font-size:13px; display:flex; gap:16px; }
.lightbox__close, .lightbox__prev, .lightbox__next{
  position:absolute; background:none; border:none; color:#fff; cursor:pointer;
  font-size:22px;
}
.lightbox__close{ top:28px; right:32px; }
.lightbox__prev{ left:24px; top:50%; transform:translateY(-50%); font-size:40px; }
.lightbox__next{ right:24px; top:50%; transform:translateY(-50%); font-size:40px; }

/* =========================================================
   PROJECT DETAIL
========================================================= */
.detail{
  position:fixed; top:0; right:0; bottom:0; left:0; background:var(--paper); z-index:90;
  overflow-y:auto; display:none;
}
.detail.is-open{ display:block; }
.detail__close{
  position:sticky; top:20px; margin-left:var(--gutter);
  background:var(--ink); color:var(--paper); border:none; border-radius:999px;
  padding:10px 18px; font-size:13px; font-weight:600; cursor:pointer; z-index:5;
}
.detail__inner{ max-width:var(--max); margin:0 auto; padding:20px var(--gutter) 120px; }
.detail__tag{ color:var(--red); font-size:13px; font-weight:700; letter-spacing:0.06em; }
.detail__title{ font-size:clamp(40px,7vw,88px); text-transform:uppercase; margin:14px 0 28px; line-height:1.08; padding-top:0.1em; }
.detail__meta{ display:flex; gap:36px; flex-wrap:wrap; color:var(--ink-soft); font-size:14px; margin-bottom:40px; border-top:1px solid var(--line); border-bottom:1px solid var(--line); padding:18px 0; }
.detail__meta strong{ display:block; color:var(--ink); font-size:13px; margin-bottom:4px; }
.detail__hero img{ width:100%; border-radius:6px; margin-bottom:40px; }
.detail__summary{ font-size:19px; max-width:640px; margin-bottom:56px; color:var(--ink-soft); }
.detail__gallery{ display:grid; grid-template-columns:repeat(6,1fr); gap:16px; }
.detail__gallery img{ border-radius:4px; cursor:pointer; object-fit:cover; height:100%; transition:transform .3s; }
.detail__gallery img:hover{ transform:scale(1.02); }
.dg-full{ grid-column:span 6; aspect-ratio:16/9; }
.dg-half{ grid-column:span 3; aspect-ratio:4/3; }
.dg-third{ grid-column:span 2; aspect-ratio:1/1; }

@media (max-width:760px){
  .detail__gallery{ grid-template-columns:repeat(2,1fr); }
  .dg-full{ grid-column:span 2; }
  .dg-half{ grid-column:span 2; }
  .dg-third{ grid-column:span 1; }
}